TMALL COLLECTION (TMC), is the Tmall Double 11 Global Fashion Festival. It is a "walking encyclopedia of trendy lifestyle inspirations" that brings together cutting-edge global trends in one day. This event showcases fashion inspirations and style models from top global brands, offering every modern lifestyle enthusiast a source of inspiration.
TMALL COLLECTION (TMC), is the Tmall Double 11 Global Fashion Festival. It is a "walking encyclopedia of trendy lifestyle inspirations" that brings together cutting-edge global trends in one day. This event showcases fashion inspirations and style models from top global brands, offering every modern lifestyle enthusiast a source of inspiration.
This 8-hour extravaganza, created by a top global production team, centers around fashion shows and performances. It features over 50 international top-tier brands and nearly 150 renowned models from home and abroad, alongside a star-studded lineup of international fashion icons. Additionally, there are interactive exhibitions from over 40 leading international lifestyle brands, transforming the Oriental Sports Center into a Tmall-style city.
For the first time, a 270° panoramic stage will be introduced, offering a multi-screen interactive experience that combines shows, performances, and exhibitions into a super five-sense fashion showcase. This event is not only the "grand opening show" for Tmall's Double 11 in 2016 but also the year's largest trendsetting inspiration festival.
This 8-hour extravaganza, created by a top global production team, centers around fashion shows and performances. It features over 50 international top-tier brands and nearly 150 renowned models from home and abroad, alongside a star-studded lineup of international fashion icons. Additionally, there are interactive exhibitions from over 40 leading international lifestyle brands, transforming the Oriental Sports Center into a Tmall-style city.
For the first time, a 270° panoramic stage will be introduced, offering a multi-screen interactive experience that combines shows, performances, and exhibitions into a super five-sense fashion showcase. This event is not only the "grand opening show" for Tmall's Double 11 in 2016 but also the year's largest trendsetting inspiration festival.
The Tmall Double 11 Global Fashion Festival champions the motto "STAY STYLISH." The inaugural event, centered around the core concept of "LIVE IN STYLE / Life as a Runway," unveiled six major global lifestyle trends for 2016. The event showcased these trends in themed settings, using interactive elements to stimulate curiosity and encouraging consumers to incorporate style into every aspect of their lives.
The 8-hour spectacular, featuring shows and exhibitions, was simultaneously broadcast on multiple platforms including Tmall, Taobao, and Youku. This allowed millions of consumers to engage in live interactions, shop while watching, and experience global fashion at their fingertips.
The Tmall Double 11 Global Fashion Festival champions the motto "STAY STYLISH." The inaugural event, centered around the core concept of "LIVE IN STYLE / Life as a Runway," unveiled six major global lifestyle trends for 2016. The event showcased these trends in themed settings, using interactive elements to stimulate curiosity and encouraging consumers to incorporate style into every aspect of their lives.
The 8-hour spectacular, featuring shows and exhibitions, was simultaneously broadcast on multiple platforms including Tmall, Taobao, and Youku. This allowed millions of consumers to engage in live interactions, shop while watching, and experience global fashion at their fingertips.
