Suntchi is a glocal fashion and lifestyle brand management enterprise.

Suntchi specializes in forging strategic alliances with global leaders in various industries, including fashion, design, sports, retail, lifestyle, art, and culture. Established in 2008 in Shanghai, Suntchi maintains additional NewYork City and Tokyo offices.

 

Our core offerings include localized operational strategies customized for the Chinese market, product innovation, and comprehensive product-centered Integrated Marketing Communications (IMC). We also facilitate extensive collaborations with e-commerce platforms, live-streaming services, and traditional offline distribution channels. Our impressive portfolio includes Fortune 500 corporations, innovative startups, and a diverse range of internationaland domestic brands, Suntchi has successfully executed over 150projects in partnership with more than 60 brands worldwide.

All our endeavors are born from and directed towards people.Consumers are not mere targets for transactions; they are living, breathing individuals, each with their own stories,emotions, and memories.We are all consumers, all experiencing, comparing, and mentally evaluating each transaction. Every purchase is a transaction of trust. When the value received exceeds expectations, trust in the brand blossoms. Conversely, trust erodes.

 

As Kant said, humanity should be treated as an end in itself, not merely as a means to an end.Companies that genuinely place people, users, at their core, always bring a sense of happiness, contentment, or fulfillment to consumers. They not only flourish and endure but also cultivate lasting legacies. Conversely, when consumers drift away, brands gradually fade into oblivion.Regardless of size, industry, or historical context,those who prioritize their users will be valued in return.

 

In today's swiftly changing market, sticking to tradition risks falling behind. Amidst global shifts in politics, economics, and society, relying on old ways won't lead to new discoveries. Innovation is our compass amidst the waves of change.

 

As Joseph Schumpeter said, innovation is not about invention; rather, it's about creating value through the "new combinations" of diverse production factors or resources. Failure to drive these fresh combinations signals an end to entrepreneurial spirit. Enterprises and entrepreneurs alike face a shelf life, emphasizing the critical role of innovation in sustaining longevity.Product, tech, market, and organizational innovations are the lifeblood of any successful venture. Without innovation, businesses lose their essence, and brands lose their luster.Innovation isn't limited to patents and technology; it's also about inspired design, user-friendly features, and touching hearts. Innovation comes in many forms, big and small.Innovation means doing what's right, at the right time, on the right occasion, in the right method, for the right people.

 

Our mission is to get it right.Use innovation to forge ahead and endure.

 

From the era of the mobile internet to the age of AI intelligence, technology seems to reign over all inventions and creations. Technology is the primary productivity, yet as it advances, humanity increasingly requires culture and art as the soil to nurture the spirit and soul.Alain de Botton once remarked that a society wholly devoted to the accumulation of wealth, scientific discovery, mass entertainment, and romantic love, but fundamentally loses sight of ethical education, spiritual solace, awe, and social cohesion, is bound to encounter insurmountable collective ailments."

 

Technology and Humanities," "Speed and Warmth," "Scale and Quality," "Efficiency and Aesthetics," and "Business and Culture," should ideally coexist and complement each other. Excellent brands should embody both aspects.In addition to competition and cooperation, efficiency and growth, businesses should also strive to bring a touch of kindness and goodness to the world. This is the goal we have been pursuing in our work.

 

Maintaining reverence, constant innovation, and the pursuit of goodness—this is our commitment.

Fashion Exchange is a global leading platform for collaboration and innovation with fashion designers and artists. Through partnerships with over 200 top fashion Ips worldwide, Fashion Exchange has successfully launched numerous projects, including FILA FUSION x TEAM WANG design, Absolut x SR_A, alexanderwang x McDonald’s, Tsingtao Brewery x KARL LAGERFELD, Mizuno x Hajime Sorayama, ANGEL CHEN x Canada Goose, alexanderwang x vivo, ANTA x Opening Ceremony, Bosideng x Maserati, and Jackson Yee x RIMOWA.

 

Since 2019, in collaboration with the CBNData, Fashion Exchange has annually published the Fashion IP 100 list, a professional ranking focused on the comprehensive performance of global fashion IPs in the Chinese market.Additionally, Fashion Exchange independently produces the Global Fashion IP White Paper, which reflects annual changes, trends, insights, and best practices in the global fashion consumer market.

 

In February 2018, Suntchi collaborated with the Council of Fashion Design-ers of America (CFDA) to launch NYFW: China Day. From February 2018 to September 2019, four seasons, China Day has selected 12 representative Chi-nese brands and designers to debut in New York, including LI-NING, PEACEBIRD, CHENPENG, CLOT, JNBY, Particle Fever, Angel Chen, NPC, anta kids, LILY and XU ZHI.