On September. 8th, 2019 New York Time, the 4th“NYFW: Macalline China Day” hosted by SUNTCHI along with NYFW: The Shows will land in New York Fashion Week. Followed by the past seasons’ concepts of “China Cool”, “Women’s Power”, “Youth-Made China”, the fourth season of China Day is themed as “7040” on the official New York Fashion Week Calendar, featuring leading children’s sports culture brand anta kids, China’s leading business fashion brand Lily, and independent designer label XU ZHI.
On September. 8th, 2019 New York Time, the 4th“NYFW: Macalline China Day” hosted by SUNTCHI along with NYFW: The Shows will land in New York Fashion Week. Followed by the past seasons’ concepts of “China Cool”, “Women’s Power”, “Youth-Made China”, the fourth season of China Day is themed as “7040” on the official New York Fashion Week Calendar, featuring leading children’s sports culture brand anta kids, China’s leading business fashion brand Lily, and independent designer label XU ZHI.
The year 2019 marks the 70th anniversary of the founding of People’s Republic of China, has also witnessed the fastest-growing four decades of China’s fashion industry. Established in 1949, a great leap was achieved in the next 70 years with Chinese people’s hard working. In 1978, China inaugurated the national policy of “Reform and Opening Up”, and embarked on a road of prosperous political and economic development. The Chinese fashion industry had thus opened up a new picture. On January 1st, 1979, China and the United States established their full official diplomatic relations; on March 19th , 1979, French fashion designer Mr. Pierre Cardin held the first fashion show in China mainland, at the Cultural Palace of Nationalities in Beijing; in August, 1979, American Vogue magazine chronicled her first official trip to China by Ms. Nancy Kissinger, wife of then U.S. Secretary of State Mr. Henry Kissinger, making contemporary China being featured on an international fashion magazine for the first time; in October of the same year, British Vogue published its feature against the backdrop of China. The then editor-in-chief Ms. Grace Coddington set feet in China for the first time and curated the shooting.
The year 2019 marks the 70th anniversary of the founding of People’s Republic of China, has also witnessed the fastest-growing four decades of China’s fashion industry. Established in 1949, a great leap was achieved in the next 70 years with Chinese people’s hard working. In 1978, China inaugurated the national policy of “Reform and Opening Up”, and embarked on a road of prosperous political and economic development. The Chinese fashion industry had thus opened up a new picture. On January 1st, 1979, China and the United States established their full official diplomatic relations; on March 19th , 1979, French fashion designer Mr. Pierre Cardin held the first fashion show in China mainland, at the Cultural Palace of Nationalities in Beijing; in August, 1979, American Vogue magazine chronicled her first official trip to China by Ms. Nancy Kissinger, wife of then U.S. Secretary of State Mr. Henry Kissinger, making contemporary China being featured on an international fashion magazine for the first time; in October of the same year, British Vogue published its feature against the backdrop of China. The then editor-in-chief Ms. Grace Coddington set feet in China for the first time and curated the shooting.
These moments form the opening chapter of China’s surging fashion industry. Since then, we have seen the first squad of Chinese fashion designers, the first fashion model team in China, the first home-grown fashion media, the first batch of local apparel factories, the first attempt of China’s fashion brand transformation and the first show featuring China during an international fashion week ... Within the short span of forty years’ “coming in” and “going out”, China’s fashion has grown from almost zero, to getting enlightened, to imitation, to catching up with the best and now to becoming its own. Simultaneously, China has gradually developed into one of the biggest and most significant fashion consumption markets in the world. The “7040” concept is not only a showcase of the seismic changes of Chinese people’s daily dresses, life styles and mindsets over the past seventy years in China. It also savors the joy of where we are in today’s buoyant China’s fashion industry and cultural confidence, along with setting our eyes to the imagination of the future. The fourth season China Day is a tribute to 70th birthday of People’s Republic of China in the name of a national day. With the support of the 4th China Day’s fashion partner, China's leading home furnishing and furniture mall operator Macalline, this season also attempts to present Chinese design in a broader conception——from fashion design to design for fashionable lifestyle, to consumers, buyers and media from North America and around the world.
These moments form the opening chapter of China’s surging fashion industry. Since then, we have seen the first squad of Chinese fashion designers, the first fashion model team in China, the first home-grown fashion media, the first batch of local apparel factories, the first attempt of China’s fashion brand transformation and the first show featuring China during an international fashion week ... Within the short span of forty years’ “coming in” and “going out”, China’s fashion has grown from almost zero, to getting enlightened, to imitation, to catching up with the best and now to becoming its own. Simultaneously, China has gradually developed into one of the biggest and most significant fashion consumption markets in the world. The “7040” concept is not only a showcase of the seismic changes of Chinese people’s daily dresses, life styles and mindsets over the past seventy years in China. It also savors the joy of where we are in today’s buoyant China’s fashion industry and cultural confidence, along with setting our eyes to the imagination of the future. The fourth season China Day is a tribute to 70th birthday of People’s Republic of China in the name of a national day. With the support of the 4th China Day’s fashion partner, China's leading home furnishing and furniture mall operator Macalline, this season also attempts to present Chinese design in a broader conception——from fashion design to design for fashionable lifestyle, to consumers, buyers and media from North America and around the world.
