“NYFW Tmall China Day” is the platform that connects the power of modern Chinese design to the US Market. Hot on the heels of first ever Tmall China Day on NYFW: Men’s earlier this year on 7 February, Tmall of Alibaba Group is teaming up with Suntchi again, this time to debut the best and most representative China’s women designer brands in New York.
“NYFW Tmall China Day” is the platform that connects the power of modern Chinese design to the US Market. Hot on the heels of first ever Tmall China Day on NYFW: Men’s earlier this year on 7 February, Tmall of Alibaba Group is teaming up with Suntchi again, this time to debut the best and most representative China’s women designer brands in New York.
China’s most influential designer brand JNBY, China’s first independent designer sportswear Particle Fever and most acclaimed young designer Angel Chen will make their NY inaugural official appearance in NYFW: THE SHOWS on 10 September 2018 New York time. Not only do these three names represent different styles in women designer brands, they also encapsulate the three images of contemporary Chinese women: JNBY - natural, Particle Fever – dynamic and Angel Chen –rebellion. Together they have torn down the West’s traditional vision of Chinese women: today’s persona is fresh and independent, on the pulse of global trends and unafraid to demonstrate her unique strengths as a Chinese woman.
China’s most influential designer brand JNBY, China’s first independent designer sportswear Particle Fever and most acclaimed young designer Angel Chen will make their NY inaugural official appearance in NYFW: THE SHOWS on 10 September 2018 New York time. Not only do these three names represent different styles in women designer brands, they also encapsulate the three images of contemporary Chinese women: JNBY - natural, Particle Fever – dynamic and Angel Chen –rebellion. Together they have torn down the West’s traditional vision of Chinese women: today’s persona is fresh and independent, on the pulse of global trends and unafraid to demonstrate her unique strengths as a Chinese woman.
During this season, apart from the Runway Shows to inaugurate the new ranges from the three participating brands, and the appointment-only China Day Showroom open to key North American buyers and retailers for pre-orders, two new events are being organized: China Day Talk and China Day Pop-up Market. Both events will give industrial professionals from both countries the chance to meet, broadening exposure for Chinese design and forming a springboard for China’s brands and designers to win deeper recognition and gain more weight in the US.
During this season, apart from the Runway Shows to inaugurate the new ranges from the three participating brands, and the appointment-only China Day Showroom open to key North American buyers and retailers for pre-orders, two new events are being organized: China Day Talk and China Day Pop-up Market. Both events will give industrial professionals from both countries the chance to meet, broadening exposure for Chinese design and forming a springboard for China’s brands and designers to win deeper recognition and gain more weight in the US.
