Welcome to the 2017 TMALL COLLECTION

A year ago, on October 23rd, 2016, we held the first TMALL COLLECTION (TMC for short) in the Oriental Sports Center, Shanghai. Centering on “8H, SEE NOW BUY NOW, GLOBAL FASHION EVENT” and with “SUPER 5 FASHION 6” as its structure, 2016 TMC integrated “show, exhibition, interaction and experience”, with 120 domestic and international top brands, over 20 stars and over 160 renowned models participating in it, making it the largest “See Now Buy Now” event with the most participants and longest duration. Such a “See Now Buy Now” model greatly shortened consumers’ purchasing cycle and increased sales. For instance, the debut products of Guerlain and Burberry were sold out during the event and the Superstar Series of Adidas successfully attracted new customers, bringing a ring growth of sales of the whole store by 21%. With an accumulated audience of over 6 million people, approximately 40 million likes and about 300 million related posts on social media, TMC can indeed be called the fifth Fashion Week and really amazed the fashion circles with such an Online Fashion Week.

Fashion is inclusive. Together with internationally renowned fashion forecasting organizations, we issued four general trends of Fall and Winter collections 2017 and proposed the four style concepts of “TOOLS, CALM, TRANSIT, GENEUS”. In the coming 2017 TMC, we will focus on the four general trends, explain the styles and connotations of the four general trends, and explore fashion and cultural stories of the four Fashion Week cities—New York, Paris, London and Milan. We have elaborately selected over 30 domestic and international top brands of clothing, beauty, accessories, handbags and luggage boxes, such as SANDRO, POLO RALPH LAUREN, RIMOWA, Estée Lauder, and M·A·C, to participate in the event. Moreover, the fashion items from brands will make the first launch during the event. G-STAR RAW will exclusively sell its special limited edition products designed by Pharrell Williams in person for TMALL; FURLA will bring 6 super models to make a world debut of 6 different sets of limited edition handbags, and GUERLAIN will present the only top customized jewelry and perfume beset with a 14-carat diamond.

Fashion is interactive. We have collaborated with New York Fashion Week and invited the most popular designers in New York to come to China, including the Chinese American designer Jason Wu who designed for the former First Lady Michelle Obama and many Hollywood female stars, and Robert Geller who was nominated twice for the CFDA Menswear Designer of the Year and cooperated with Common Projects and Kanye West. In addition, Opening Ceremony, the New York trendy select store will also participate in 2017 TMC with its brand owners Carol Lim and Humberto Leon who are the creative directors of KENZO. Meanwhile, we have been helping Chinese designers who have the most originality with the market and specially designed a “FASHION NEXT” chapter to show the booming fashion creation of present China.

Fashion needs to be shared. We originally combine TV stations and the internet to simultaneously broadcast the event through the seven platforms of Beijing Satellite TV, Youku, Weibo, Today’s headline, TMALL Live Stream, Taobao Live Stream, and Kumiao, hoping to bring a complete new shopping experience to billions of people. Through deep interaction from live broadcast, consumers can buy the products while seeing them and experiencing global fashion trends in just a click.

Fashion is also entertainment: during the event, over 20 stars will be there to witness the fashion carnival, including Chris Lee, the fashionista, Bingbing Fan, the goddess, Nana Ouyang, the music talent, LAY, the icon of the new generation, Sistine Stallon and Sophia Stallone, representatives of GENERATION-Z & daughters of Sylvester Stallone, Sui He & Mengyao Xi, the super models and Xu Huang, a great singer from the most popular TV show The Rap of China.

Dear friends, thank you for coming to appreciate fashion, experience the entertainment and go shopping freely.

You are who you are and you have your style.

Enjoy! Happy November 11!