2019.02
China Day Season 3
Event

Our 3rd “NYFW: China Day” coincides exactly with Chinese Lunar New Year: this season focuses on Chinese culture seen through the prism of youth culture revealing the modern fusion and transmission of tradition. On the 13th February 2019 New York time, China Day will be launched under the heading of “YOUTH MADE CHINA”. China's hallmark contemporary fashion brand PEACEBIRD MEN and leading home-grown high-street trending retail outlet NPC have been selected to feature on the official NYFW: Men's line up. February 2019 is the follow up to the previous two seasons of NYFW: Tmall China Day held on 7th February 2018 and 10th September 2018, organized by SUNTCHI in association with the CFDA and Alibaba's TMALL, and promises to be another exceptional feature during NYFW: Men's giving us a taste of the best Chinese fashion has to offer.




Our 3rd “NYFW: China Day” coincides exactly with Chinese Lunar New Year: this season focuses on Chinese culture seen through the prism of youth culture revealing the modern fusion and transmission of tradition. On the 13th February 2019 New York time, China Day will be launched under the heading of “YOUTH MADE CHINA”. China's hallmark contemporary fashion brand PEACEBIRD MEN and leading home-grown high-street trending retail outlet NPC have been selected to feature on the official NYFW: Men's line up. February 2019 is the follow up to the previous two seasons of NYFW: Tmall China Day held on 7th February 2018 and 10th September 2018, organized by SUNTCHI in association with the CFDA and Alibaba's TMALL, and promises to be another exceptional feature during NYFW: Men's giving us a taste of the best Chinese fashion has to offer.

 





In China you simply can't fail to see that the new wave of youth culture has sprung from Asian conventions. Today's young people in China have grown up under the wing of China's traditional lifestyles mixed with digital technology and a good dose of world culture thrown in. They are born with a powerful sense of cultural confidence, a no-holds-barred sense of self expression, hungry to create something unique and experiment new trends.

 

 

 

 

Today's statistics say that China's generation Z has exceeded 378 million. Generations Y and Z now make up 34% of China's consumer base. The lifestyle of young generation presents a multifaceted face that China has never had before. Among them, China's youngest ever physicist Cao Yuan, only 21 years old, discovered the superconducting properties of graphene, earning him first place in Nature magazine’s top ten scientists of the year in 2018. The young "IRON MAN" Lu Yulong, obtained his personal national patent at 15 and launched the first private liquid rocket in the history of Chinese aerospace at the age of 21. Outside the scientific field, the Chinese youth has also brought surprises to the world: China's 20-year old international Go champion Ke Jie was selected to represent humanity in front of the whole world in the matches with Alpha Go, pitting AI against human intelligence. Elsewhere, in gaming, the IG gaming team with an average age of 19.5 years unleashing a national following for the hashtag #IG_VICTORY#. Jiang Ting, one of the youngest stunt pilots in the world, has won champions in United Kingdom, the United States, and South Africa. Geng Shuai, another young example of China's creative genius, managed to capture the imagination of the far-away Washington Post in the States, earning himself the title “Useless Edison,” and garnering worldwide acclaim. It's a group of such unique and diversified individuals that makes up the realistic image of Chinese youth.




 

In China you simply can't fail to see that the new wave of youth culture has sprung from Asian conventions. Today's young people in China have grown up under the wing of China's traditional lifestyles mixed with digital technology and a good dose of world culture thrown in. They are born with a powerful sense of cultural confidence, a no-holds-barred sense of self expression, hungry to create something unique and experiment new trends.

 

 

 

 

Today's statistics say that China's generation Z has exceeded 378 million. Generations Y and Z now make up 34% of China's consumer base. The lifestyle of young generation presents a multifaceted face that China has never had before. Among them, China's youngest ever physicist Cao Yuan, only 21 years old, discovered the superconducting properties of graphene, earning him first place in Nature magazine’s top ten scientists of the year in 2018. The young "IRON MAN" Lu Yulong, obtained his personal national patent at 15 and launched the first private liquid rocket in the history of Chinese aerospace at the age of 21. Outside the scientific field, the Chinese youth has also brought surprises to the world: China's 20-year old international Go champion Ke Jie was selected to represent humanity in front of the whole world in the matches with Alpha Go, pitting AI against human intelligence. Elsewhere, in gaming, the IG gaming team with an average age of 19.5 years unleashing a national following for the hashtag #IG_VICTORY#. Jiang Ting, one of the youngest stunt pilots in the world, has won champions in United Kingdom, the United States, and South Africa. Geng Shuai, another young example of China's creative genius, managed to capture the imagination of the far-away Washington Post in the States, earning himself the title “Useless Edison,” and garnering worldwide acclaim. It's a group of such unique and diversified individuals that makes up the realistic image of Chinese youth.








The previous two seasons of NYFW showcases included LI-NING, PEACEBIRD, CLOT, CHEN PENG, JNBY, Particle Fever and Angel Chen, alongside other popular Chinese hallmark names such as the face of “Laoganma Chili sauce” and the traditional medicine brand Yunnan BaiYao.

For the 3rd season of China Day, the official NYFW: Men's line-up includes ‘Youth Culture’ icons PEACEBIRD MEN and NPC, presenting their 2019 A/W collections at the NYFW official venue Pier59 Studios, and showing the world images of young generation in contemporary China.

 

 




The previous two seasons of NYFW showcases included LI-NING, PEACEBIRD, CLOT, CHEN PENG, JNBY, Particle Fever and Angel Chen, alongside other popular Chinese hallmark names such as the face of “Laoganma Chili sauce” and the traditional medicine brand Yunnan BaiYao.

For the 3rd season of China Day, the official NYFW: Men's line-up includes ‘Youth Culture’ icons PEACEBIRD MEN and NPC, presenting their 2019 A/W collections at the NYFW official venue Pier59 Studios, and showing the world images of young generation in contemporary China.

 

 

 

 

 

 

 


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