The Chicken McNugget was created in 1983 and has become a global classic at McDonald's, enjoyed by countless people every day. During the event, McDonald's is offering a special deal of 20 Chicken McNuggets for 20 RMB, along with four dipping sauces. On Children's Day, there will be a special surprise with an extra Chicken McNugget. Additionally, customers can purchase a new toy, the "McWalkie-Talkie," bringing extra fun and interaction.
For this Children's Day series, McDonald's has invited Mr Doodle to create a series of art doodles. During the event, customers who purchase designated meals at McDonald's can receive limited edition doodle packaging, experiencing the cross-over of art and taste. On May 24, Mr Doodle will make his first appearance in mainland China, painting live and sending his best wishes for Children's Day through his whimsical creations.
Mr Doodle began his doodling journey on Earth from the moment he was born in 1994. He started by drawing on his parents' furniture, eventually expanding to his entire bedroom. When he found his house was no longer sufficient as a canvas, he began drawing on the walls of local fast-food restaurants and schools. Mr Doodle has created a brand-new visual system—DoodleWorld—where his infinitely proliferating and densely packed cartoon characters, objects, and patterns convey his worldview. Mr Doodle gained significant recognition in the art world starting in 2015, standing at the forefront of the new art wave and attracting a vast following on social media. As a millennial artist, his works provoke contemplation on contemporary pure art. Mr Doodle's creations extend beyond the canvas to furniture, rooms, clothing, cars, and buildings. Immersed in the vision of expanding and sharing his doodle world, Mr Doodle's creative process is fluid, spontaneous, decisive, and highly therapeutic, reaching directly into the viewer's world with feelings of miracles, happiness, and love.
McDonald's is a globally renowned foodservice brand. It entered the mainland China market in 1990, and by the end of April 2024, there were over 6,000 McDonald's restaurants in China, making McDonald's China the second-largest market globally and the fastest-growing market.
From May 25, the "A Chicken McNugget, A Piece of Happiness" pop-up store event will successively open in Shanghai, Beijing, Shenzhen, Guangzhou, and Hangzhou. Inspired by Mr Doodle's artwork, the pop-up stores will feature a variety of interactive content and play installations. Limited-edition doodle merchandise, including T-shirts, socks, and shoulder bags featuring the Milkshake Man, Hamburglar, Birdie, and Chicken McNugget doodle elements, will be available for purchase. The artist collaboration event will run until late June, and during the upcoming Dragon Boat Festival and Father's Day, McDonald's will offer more peripheral products.
