Mosleyan，the high-end yogurt brand under China’s leading dairy product company GUANGMING Group, launched its new collection collaborating with international renowned fashion and lifestyle brand SmileyWorld. There are seven new flavors which stand for seven different smiles in this summer-themed collection of which the slogan goes like “Bring sweet and smiles to the world.” The collection has been launched on Guangming Tmall flagstore from July 14.
Mosleyan，the high-end yogurt brand under China’s leading dairy product company GUANGMING Group, launched its new collection collaborating with international renowned fashion and lifestyle brand SmileyWorld. There are seven new flavors which stand for seven different smiles in this summer-themed collection of which the slogan goes like “Bring sweet and smiles to the world.” The collection has been launched on Guangming Tmall flagstore from July 14.
Laughter is a universal language which can melt complex emotions in a simple facial expression; dessert is something which can directly hit the nerves stimulating our happiness. Things that seem simple often have huge energy hidden. With rich and diverse icon images of the SmileyWorld for inspirations, the yogurt brand reinterprets seven of them trying to convey that there are always some "smile points" hidden in the trivialities of our ordinary and busy life through different flavors in seven decorated bottles with graffiti.
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Mosleyan was born in 2009 and it was one of the Chinese dairy product brands focusing on thermized yoghurt. With the concept of "Drinkable Desserts", its Star Chef Dessert Series never stops fascinating their consumers. In this collaboration the brand launched three new summer-limited flavors of yogurt in their Star Chef series: lychee milk custard, watermelon smoothie and melon puff. The two brands created a joint new idea in the course of which doubled the happiness of desserand smiles.
Laughter is a universal language which can melt complex emotions in a simple facial expression; dessert is something which can directly hit the nerves stimulating our happiness. Things that seem simple often have huge energy hidden. With rich and diverse icon images of the SmileyWorld for inspirations, the yogurt brand reinterprets seven of them trying to convey that there are always some "smile points" hidden in the trivialities of our ordinary and busy life through different flavors in seven decorated bottles with graffiti.
Mosleyan was born in 2009 and it was one of the Chinese dairy product brands focusing on thermized yoghurt. With the concept of "Drinkable Desserts", its Star Chef Dessert Series never stops fascinating their consumers. In this collaboration the brand launched three new summer-limited flavors of yogurt in their Star Chef series: lychee milk custard, watermelon smoothie and melon puff. The two brands created a joint new idea in the course of which doubled the happiness of desserand smiles.
A total of 2,000 packs of 7 limited edition bottles of yoghurt were limited on sale. In addition, the two also released a series of peripheral products, the acrylic "emoji Bag", including swimming ring, beach ball, straws and stickers, which are fun and full of summer vibes, and all these 1000 emoji bags are sold out in 1 second. Mosleyan also invited its brand spokesperson Liu Haoran and 7 other KOLs for the campaign shooting, “Smile of Mosleyan”. And the exposures on social media is more than 260 million.
A total of 2,000 packs of 7 limited edition bottles of yoghurt were limited on sale. In addition, the two also released a series of peripheral products, the acrylic "emoji Bag", including swimming ring, beach ball, straws and stickers, which are fun and full of summer vibes, and all these 1000 emoji bags are sold out in 1 second. Mosleyan also invited its brand spokesperson Liu Haoran and 7 other KOLs for the campaign shooting, “Smile of Mosleyan”. And the exposures on social media is more than 260 million.
Moslian brought this customized happiness that blends desserts and smiles into city landscape as well. During the following week from July 12th, there were five special buses No.911 "Moslian x SmileyWorld” shuttling around Shanghai city centre. Everybody is welcome on board.
As "the happiest brand in the world", Smiley was established in 1972, and it is not merely a trendy brand that simple. In the course of its development, Smiley has become a symbol of happiness and it spreads a certain lifestyle and spiritual concept all over the world. The joint collaboration between Mosleyan and SmileyWorld combined the deliciousness of desserts with the power of smiles, and it brings trendy, creative and positive summer vibes to the new generation of young consumers. hotspots available on the screen.
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With Mosleyan x SmileyWorld, it’s certainly a summer journey celebrating the greatness of everyday simple moments. Bring sweet and smiles to the world！Life itself could be simple but great.
Moslian brought this customized happiness that blends desserts and smiles into city landscape as well. During the following week from July 12th, there were five special buses No.911 "Moslian x SmileyWorld” shuttling around Shanghai city centre. Everybody is welcome on board.
As "the happiest brand in the world", Smiley was established in 1972, and it is not merely a trendy brand that simple. In the course of its development, Smiley has become a symbol of happiness and it spreads a certain lifestyle and spiritual concept all over the world. The joint collaboration between Mosleyan and SmileyWorld combined the deliciousness of desserts with the power of smiles, and it brings trendy, creative and positive summer vibes to the new generation of young consumers. hotspots available on the screen.
With Mosleyan x SmileyWorld, it’s certainly a summer journey celebrating the greatness of everyday simple moments. Bring sweet and smiles to the world！Life itself could be simple but great.
