McDonald's and alexanderwang launches cross-over collection： AW Golden Picnic Basket and AW Golden Lunch Bag Exclusively Available for Sale Online in China on December 10. McDonald's China teamed up with Alexander Wang, an internationally renowned ethnic Chinese designer, to create a feast of “King's Golden” across borders. Starting on December 10, McDonald's will sell AW Golden Picnic Basket (limited to 300 pieces available globally) and AW Golden Lunch Bag , which both are designed by Alexander Wang , in its official T-mall flagship store. On December 25, McDonald's will launch "King's Golden" collection cuisines in more than 3,200 restaurants across the country. Alexander Wang's " AW Golden Bucket” will bring a stylish and simplicity trend to McDonald's deliciousness.

Xu Cong, Chief Marketing Officer of McDonald's China, said, "McDonald's has always been committed to bringing customers a unique dining experience. At the end of this year, we especially cooperated with the high-fashion brand alexanderwang in a young and unique theme that aims to bring a full-scale experience from food to fashion items for Chinese people . In addition, The short film starring Alexander Wang himself will also be on the line, setting off a new wave of deliciousness. "

On December 25, McDonald's will launch "King's Golden" collection cuisines in more than 3,200 restaurants across the country.

Following the release of the McDonald's x alexanderwang collaboration on December 10, Black x Golden Studio House Warming kicked off at the Kerry Center in Jing'an on the 21st. Xu Cong and Alexander Wang joined this special event to celebrate. Wang shared "AW Golden Bucket with guests to cheer this Black x Golden trendy party, and also warmed up the "King's Black Gold" series of cuisines which will launch on McDonald's restaurant on December 25.

Alexander Wang said, ”I have always been a fan of McDonalds--- it is a brand that has consistently stayed true to its mission and continues to maintain its relevance in popular culture decade after decade. It has been an honor to collaborate with them on this special project.”