In consumers' mind, "McDonald's knows fashion." Especially for many new generation consumers, McDonald's in recent years has been one of the most fashionable and trendy fast food brands, even the only one. At the end of 2022, McDonald's again presents a new style of fashion, with 4 live fashion show series themed with "You cannot miss it Food Fashon Week". With McDonald's food flavor and fashion designer's color strength, it brings warmth, delicious food and fun to people's lives, especially in post-epidemic era.
With four classic chicken products as the core, McDonald's "You cannot miss it Food Fashon Week" dug deep into the connection between product features and current fashion trends to achieve emotional resonance with young consumers. We curated four themed fashion show series and invited Angus Chiang, an independent designer, to create four sets of extended peripheral product, which together created an unprecedented live show of food, fashion, music, dance and plot integration.
