Fashion brand KARL LAGERFELD collaborated with a Chinese historical beer brand, Tsingtao, launched KARL LAGERFELD x Tsingtao Beer “Night Owl” Muse collection on November 1st.

In 1953, while Mr. Givenchy met Audrey Hepburn, leaving behind many classic designs inspired by her, such as the slim silk dress, the little black dress.

Mr. Givenchy said that Hepburn was an enchantress, inspiring love and beauty, and fairies never quite disappear altogether. Coincidentally, beautiful Edie Sedgwick was the avatar of Andy Warhol’s desires. Since 1965 the prince of pop art --- Andy Warhol moved from painting into film, he has made Sedgwick become a superstar. Musician Ryuichi Sakamoto tries to discover various sounds from experiencing natures which would be his inspirations. Turning to female artist Frida Kahlo, she said,” I am my own muse. I am the subject I know best.”

With the development of the times, the trend of fashion, art is constantly changing as well. All of them reflect the era we live in, including concepts, viewpoints and thoughts. With the society is getting diverse and inclusive, people are eager to do more self- expressions in various ways. For Karl, his lovely cat ——Choupette, is one of his “muse” that motivated him so many wonderful ideas to some degree.

Muse brings inspiration. People are always looking for, waiting for or even caring about it. Although someone does not notice whether muse exists, someone becomes their own muse. What could inspire you? Who is your muse?

As a new chapter of Tsingtao Beer “Night Owl” collection , KARL LAGERFELD applied “MUSE” concept on Tsingtao Beer classic product called classical 1903 with three different designs. All of them is made by aluminum bottle or can. The “Night Owl” MUSE collection featured a cartoon Karl Lagerfeld and Choupette Lagerfeld. In particularly, Choupette Lagerfeld bottle is used a significant black-white stripe design, as if Karl hold the cat in his arms.

Additionally, the collection also presents MUSE plate and MUSE bag. The‘MUSE bag’made up of lipstick pack, card holder, AirPods holder and bottle opener. ‘MUSE plate’- a set of six multifunctional plates with Karl Lagerfeld’s iconic monochrome style.

Tsingtao Brewery Co Ltd is founded in 1903. As a Fortune 500 company, Tsingtao has a brand value of $26.27 billion, ranking No 1 in China’s brewery industry. With the vision of an internationalized corporation with a globally influential brand, Tsingtao keeps on its innovation, dedicated to creating a joyful life with its passion, and with beer that the customers love. When Tsingtao met KARL LAGERFELD, there is an inspiration, like MUSE, that appeared for motivating people to find the better, joyful life.