On the night of June 2nd, as darkness fell, Qingdao Zhanqiao lay listening to the tides amidst radiant lights and shadows. The legendary Club No. 1 Zhongshan Road, a centennial landmark building, staged a grand international show to celebrate the One Hundred and Twenty Anniversary.With Zhanqiao and Huilan Pavilion as the symbol, the 120-year-old Qingdao Beer unveiled the One Hundred and Twenty Anniversary Commemorative Product 1903 Four Seasons Evergreen Series. Multiple products such as "Spring Blooms," "Summer Grows," "Autumn Thrives," and "Winter Tastes" blend traditional Chinese culture with the depiction of the four seasons, conveying the poetic process of Qingdao Beer's meticulous brewing.This series is designed by well-known Chinese designer Angel Chen.

A Glass of Fine Beer, Seasons Within the Brew.

The Chinese have always been sensitive to the changes of time, space, and seasons.After 120 years of history, Qingdao Beer deeply understands the vitality of the evergreen seasons and has incorporated this perception into the packaging design of the 1903 Four Seasons Evergreen Series."Spring Blooms," "Summer Grows," "Autumn Thrives," and "Winter Tastes," while integrating traditional Chinese cultural imagery, capture the subtle beauty of season changes. Represented by animals like "Swallows," "Kunpeng," "Golden Eagle," and "Lucky Deer," each season is visually reimagined, embodying its unique characteristics.

Spring, representing warmth and growth, is the time for flowers and swallows to dance. "Spring Blooms" combines elements such as flowers and swallows, capturing the vibrant beauty of renewal and the vitality of all things awakening, aligning perfectly with Qingdao Beer's brand essence and innovation.

Summer, the liveliest season, full of passion and vigor, is depicted by "Summer Grows," inspired by the legendary Kunpeng bird soaring high, symbolizing Qingdao Beer's relentless pursuit and journey towards success.

Autumn, transitory yet intense, has always been associated with wine. The bountiful autumn season and the powerful Golden Eagle symbolize both strength and harvest. Set against a beer-tinted golden sky, the Golden Eagle soars, representing Qingdao Beer's careful brewing process and the enduring aroma of malt. Winter, quietly restrained, carries its own unique vitality. "Winter Tastes" features the image of a lucky deer in the snow, portraying a serene and energetic winter scene. It showcases Qingdao Beer's brand heritage and its readiness for the future.

Meticulously Brewed, Accompanying Seasons of Joy

Behind Qingdao Beer's One Hundred and Twenty Anniversary Commemorative Products lies a commitment to craftsmanship—brewing a good beer consistently. The 1903 Four Seasons Evergreen Series selects premium barley and utilizes Qingdao Beer's unique baking technique, based on the 1903 "two-stage low-temperature slow brewing" process. Starting with an unwavering pursuit of quality raw materials, the series represents the culmination of Qingdao Beer's craftsmanship through the changing seasons. The 1903 Four Seasons Evergreen Series also symbolizes Qingdao Beer's companionship throughout 120 years of consumers' lives. Whether it's sharing a drink across time and space, enjoying life with friends, or raising a glass with friends at the end of the year, Qingdao Beer accompanies people through important moments of gathering

The hundred-year-old Zhanqiao has witnessed the vicissitudes of time, while Qingdao Beer has consistently walked alongside the era. At the event site, the Zhanqiao and Huilan Pavilion installation, heavenly wine descending, golden barley fields, and scenes of spring, summer, autumn, and winter attracted numerous visitors and citizens to capture the moment. Amidst this blend of traditional and contemporary elements, the 1903 Four Seasons Evergreen Series was unveiled."