In September, 2019, in the name of “Good Luck Trolls”, JACK & JONES Next collaborates with the CCO of MOSCHINO, one of the top designers, Jeremy Scott, to publish our first fashion crossover collection. This collection will be released at selected retails, official website and Tmall simultaneously.

For JACK & JONES Nordic gene, Jeremy Scott chose this Scandinavian classic fashionable symbol as the design theme. 1959, Thomas Dam created the first Good Luck Troll for his daughter. Trolls, originally from Scandinavian folk legends, are regard as the symbol of luck. Over three decades, Good Luck Trolls has been interpreted by many animation and TV works, which has already been a symbol for one Pop Culture trend and a fashion icon. In this collaboration, Jeremy Scott has recreated with his unique aesthetic ideas and designing languages. In the name of Maximalism, he adds complex psychedelic tone, with contrast color design, wonderfully attaching the characteristic of uniqueness, boldness and Love & Peace, to portray the modern Good Luck Trolls.

Jeremy Scott said, “I think the difference of good luck trolls is just they have the universal quality. You can put into what you see. They aren’t so much unmalleable character that has one personality, but they can be so many things to so many different people. That’s why I think that make things special.”