In August, 2019, British brand Superdry teamed up with Clottee, founded by Edison Chen and Kevin Poon, officially announced the launch of the limited collection of Superdry x Clottee “Antithesis”. This collection concept is about two pairs of opposite perspectives——“Error and Correct” and “Dry and Wet”, encouraging the Generation Z to cross the boundaries, break the norms, create from different angles and express their unique views of the world. As soon as the collection was released, it became the hottest pieces and sold out in 30s on Superdry official mini program and in 3 minutes at its Tmall store.

Superdry launched in 2003, fusing iconic vintage Americana and high-impact Asian graphic imagery with a British twist, Superdry is a global digital brand designed for attitude not age. The street fashion brand Clottee, which also advertises the bold innovation and rebellious personality, has always been favored by trendy people.

Mentioned about the inspiration for "Dry Vs. Wet", KP shared "When we were designing, we wondered why Superdry is named as Superdry instead of Superwet or something else?" The question was innovated in the application of the fabric process under the collision of the design by both sides - the three-dimensional printing of the crack and water droplets (representing the opposite concept of dry and wet). He wants to use this concept to encourage young people explore the world in different perspectives.