Urban Rivivo (UR), a wel-known fast fashion brand in China,teamed up with fashion brands PRlATE POlCY and alice+ olivia to launch a dress co-branding proiect for women in diferent style, which are suitable for commuting,vacations,parties and other scenes to switch freely. During the'520'festival, UR express thediverse beauty of women by this collaboration, encouraging them to love themselves.The series will be oficialy pre-sale on May 14th at the UR Tmal oficial Aagship store.
Urban Rivivo (UR), a wel-known fast fashion brand in China,teamed up with fashion brands PRlATE POlCY and alice+ olivia to launch a dress co-branding proiect for women in diferent style, which are suitable for commuting,vacations,parties and other scenes to switch freely. During the'520'festival, UR express thediverse beauty of women by this collaboration, encouraging them to love themselves.The series will be oficialy pre-sale on May 14th at the UR Tmal oficial Aagship store.
Coco Chanel said, ‘if there is no woman, there is no dress.’ Yves Saint Laurent mentioned that what is important in a dress is the woman who is wearing it. The top fashion designers tailoring their attitude towards the world for women - smart and confident, determined and elegant, and courageous. In 1984, red skirts were raised on the streets of Shanghai, and the awareness of fashion was awakened. From then on, the inner beauty of Chinese women and the beauty of clothing no longer existed in isolation. The beauty of women does not need to meet the rules and regulations, nor is it afraid of the shackles of age and the context of the times; women of any status have the right to pursue beauty and express themselves. Dresses showing the most essential beauty of women. It is not exclusive to a specific identity, figure, and style of people.
Urban Rivivo (UR), with the brand concept of "pleasant to the senses, fun to fashion", is committed to providing consumers with a shopping experience that combines comfort and luxury, innovation and technology. The brand was founded in 2006. It has opened more than 310 stores in China and overseas so far. In the field of women's clothing, UR is also constantly exploring the diverse beauty of women, breaking the inherent definitions and standards of women's beauty. This time, UR teamed up with PRIVATE POLICY, a non-sexist brand in New York, and alice + olivia, a well-known British designer brand, to create two collaborate dress series. DRESS THE WAY YOU ARE, UR _________.
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PRIVATE POLICY, a fashion brand based in New York, was founded by Chinese designers Haron Li and Siying Qu. Through the discussion of social and political topics every season, it interprets the rebellious spirit and creative freedom unique to New York DNA to the world, and empowers people who pursuit aesthetics and care about the world with unique designs. The brand emphasizes that fashion is not only about dressing beautifully, but also a medium that inspires endless inspiration. Adhering to this concept, the design inspiration of UR x PRIVATE POLICY comes from the female images in the movies of the 90s. They are independent, sexy, domineering and simple, forming a Unique style. This collaboration focuses on the design of style details and profile proportions, and adds a variety of changes in fabrics, layers, colors, and prints. Various pocket details, straps, denim and other elements are applied to the clothing; at the same time, knitted, twill and nylon materials are added, taking into account the versatility and practicality, fully interpreting the advanced chic and artistic urban life of the 90s "cool" girl image. “Our collection with URBAN REVIVO wants to open a global dialogue with women who inspire us with their unique, confident, diverse beauty. From the love women give, we learn to love each other and care for our earth. That’s Cool!" said the designers of PRIVATE POLICY.
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It is worth mentioning that UR x PRIVATE POLICY collection also specially launched a limited jewelry gift box with the theme of [90s "cool" style: the final perfect touch]. The gift box includes a pair of sunglasses and a pair of earrings.
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alice + olivia founded in 2002 by Stacey Bendet. Stacey loves retro style and romantic softness. She is known for her magnificent fabrics, interesting prints and slim tailoring. The UR x alice + olivia collaboration uses alice + olivia's iconic Gardenia print, Stacey Icon pattern, black and white stripes and rainbow tones as the core design elements, especially with resort-style stripes and floral prints, which are exclusive for this collaboration. With full consideration of the preferences of Chinese and Asian women, every UR woman can find her prefect dress. This time, the UR x alice + olivia limited canvas bag gift box was also released. The back of the box and canvas bag is printed with the motto that declares the attitude of women - "WHEN WOMEN SUPPORT EACH OTHER, GREAT THINGS HAPPEN." "I love our collaboration with Urban Revivo symbolizing our combined creative vision and goal to empower women and to give back to the world!,” Stacey Bendet, designer of Alice + Olivia.
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The UR x PRIVATE POLICY and UR x alice + olivia collaboration will be pre-sold at 12:00 on May 14 and in June on the UR Tmall official flagship store. The world's largest flagship store of UR will also be grandly opened in Guangzhou Rising Plaza on May 21, 2021. Stay tuned.
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Coco Chanel said, ‘if there is no woman, there is no dress.’ Yves Saint Laurent mentioned that what is important in a dress is the woman who is wearing it. The top fashion designers tailoring their attitude towards the world for women - smart and confident, determined and elegant, and courageous. In 1984, red skirts were raised on the streets of Shanghai, and the awareness of fashion was awakened. From then on, the inner beauty of Chinese women and the beauty of clothing no longer existed in isolation. The beauty of women does not need to meet the rules and regulations, nor is it afraid of the shackles of age and the context of the times; women of any status have the right to pursue beauty and express themselves. Dresses showing the most essential beauty of women. It is not exclusive to a specific identity, figure, and style of people.
Urban Rivivo (UR), with the brand concept of "pleasant to the senses, fun to fashion", is committed to providing consumers with a shopping experience that combines comfort and luxury, innovation and technology. The brand was founded in 2006. It has opened more than 310 stores in China and overseas so far. In the field of women's clothing, UR is also constantly exploring the diverse beauty of women, breaking the inherent definitions and standards of women's beauty. This time, UR teamed up with PRIVATE POLICY, a non-sexist brand in New York, and alice + olivia, a well-known British designer brand, to create two collaborate dress series. DRESS THE WAY YOU ARE, UR _________.
PRIVATE POLICY, a fashion brand based in New York, was founded by Chinese designers Haron Li and Siying Qu. Through the discussion of social and political topics every season, it interprets the rebellious spirit and creative freedom unique to New York DNA to the world, and empowers people who pursuit aesthetics and care about the world with unique designs. The brand emphasizes that fashion is not only about dressing beautifully, but also a medium that inspires endless inspiration. Adhering to this concept, the design inspiration of UR x PRIVATE POLICY comes from the female images in the movies of the 90s. They are independent, sexy, domineering and simple, forming a Unique style. This collaboration focuses on the design of style details and profile proportions, and adds a variety of changes in fabrics, layers, colors, and prints. Various pocket details, straps, denim and other elements are applied to the clothing; at the same time, knitted, twill and nylon materials are added, taking into account the versatility and practicality, fully interpreting the advanced chic and artistic urban life of the 90s "cool" girl image. “Our collection with URBAN REVIVO wants to open a global dialogue with women who inspire us with their unique, confident, diverse beauty. From the love women give, we learn to love each other and care for our earth. That’s Cool!" said the designers of PRIVATE POLICY.
It is worth mentioning that UR x PRIVATE POLICY collection also specially launched a limited jewelry gift box with the theme of [90s "cool" style: the final perfect touch]. The gift box includes a pair of sunglasses and a pair of earrings.
alice + olivia founded in 2002 by Stacey Bendet. Stacey loves retro style and romantic softness. She is known for her magnificent fabrics, interesting prints and slim tailoring. The UR x alice + olivia collaboration uses alice + olivia's iconic Gardenia print, Stacey Icon pattern, black and white stripes and rainbow tones as the core design elements, especially with resort-style stripes and floral prints, which are exclusive for this collaboration. With full consideration of the preferences of Chinese and Asian women, every UR woman can find her prefect dress. This time, the UR x alice + olivia limited canvas bag gift box was also released. The back of the box and canvas bag is printed with the motto that declares the attitude of women - "WHEN WOMEN SUPPORT EACH OTHER, GREAT THINGS HAPPEN." "I love our collaboration with Urban Revivo symbolizing our combined creative vision and goal to empower women and to give back to the world!,” Stacey Bendet, designer of Alice + Olivia.
The UR x PRIVATE POLICY and UR x alice + olivia collaboration will be pre-sold at 12:00 on May 14 and in June on the UR Tmall official flagship store. The world's largest flagship store of UR will also be grandly opened in Guangzhou Rising Plaza on May 21, 2021. Stay tuned.
