Welcome to the 2017 TMALL COLLECTION
A year ago, on October 23rd, 2016, we held the first TMALL COLLECTION (TMC for short) in the Oriental Sports Center, Shanghai. Centering on “8H, SEE NOW BUY NOW, GLOBAL FASHION EVENT” and with “SUPER 5 FASHION 6” as its structure, 2016 TMC integrated “show, exhibition, interaction and experience”, with 120 domestic and international top brands, over 20 stars and over 160 renowned models participating in it, making it the largest “See Now Buy Now” event with the most participants and longest duration. Such a “See Now Buy Now” model greatly shortened consumers’ purchasing cycle and increased sales. For instance, the debut products of Guerlain and Burberry were sold out during the event and the Superstar Series of Adidas successfully attracted new customers, bringing a ring growth of sales of the whole store by 21%. With an accumulated audience of over 6 million people, approximately 40 million likes and about 300 million related posts on social media, TMC can indeed be called the fifth Fashion Week and really amazed the fashion circles with such an Online Fashion Week.