This 8-hour extravaganza, created by a top global production team, centers around fashion shows and performances. It features over 50 international top-tier brands and nearly 150 renowned models from home and abroad, alongside a star-studded lineup of international fashion icons. Additionally, there are interactive exhibitions from over 40 leading international lifestyle brands, transforming the Oriental Sports Center into a Tmall-style city.
For the first time, a 270° panoramic stage will be introduced, offering a multi-screen interactive experience that combines shows, performances, and exhibitions into a super five-sense fashion showcase. This event is not only the "grand opening show" for Tmall's Double 11 in 2016 but also the year's largest trendsetting inspiration festival.