National candy brand White Rabbit creates the sweetest memories and tastes to Chinese people since 1959. The brand logo is a leaping white rabbit, which is one of the recognizable cultural symbols in Shanghai and even the whole country. As a gift product for the 10th anniversary of the founding of the People's Republic of China, on the occasion of the 70th anniversary of the founding of the People's Republic of China, the white rabbit cooperated with the clothing brand LEDIN for the first time, cleverly combining clothing and candy to make the clothing taste of creamy candy.

The design of White Rabbit × LEDIN focuses on the classic image of white rabbit, and extracts the red, blue and white color of packaging, with bright and lively colors. Special choice of pure cotton, wool and corduroy and other warm and soft fabrics, just like the mellow full-bodied white rabbit creamy candy, full of sweet and happy hope! The whole series of cooperation serves as a link to our childhood memories, evoking those wonderful little memories. Hope this simple and pure joy can bring infinite courage to embrace life. The special gift box of this collaboration sold out in 46 seconds after releasing on LEDIN official mini program.

LEDIN advocates #beANOTHER life attitude, conveys the simple pleasures in life, and dares to try to discover and explore oneself in the changing times, which is consistent with the concept of "happy sharing" pursued by white rabbit creamy candy. Whether its clothing or candy, LEDIN and White Rabbit want to bring simple and pure happiness to consumers.