Bosideng and Maserati released a new high-end outdoor WIFI collection. The new collection takes Maserati MC20 and Grecale as the inspiration, interpreting warmth, innovation, practicality and intelligence the four brand connotations, inheriting the brand heritages while achieving the new upgrade and innovation. This cooperation between the world's leading down jacket brand and the Italian luxury car pioneer has attracted attention from inside and outside the two industries.
Beyond classic
Since its launch in 2018, high-end outdoor WIFI has been one of Bosideng's classic and best-selling collection, thanks to its matching professional outdoor performance with urban fashion trends. With the popularity of outdoor lifestyle in recent years including camping, hiking, and off-roading, consumers' demand for down jackets in multiple scenarios continues to increase. Based on this insight, Bosideng x Maserati high-end outdoor WIFI collection continues the classics while incorporating innovative technology, which comprehensively improves the thermal performance and wearing experience of down jackets.
To create a crossover innovation joint model.
As industry leaders, Bosideng and Maserati have been constantly exploring new possibilities in their respective fields， from brand foundation, transformation to innovation.
Founded in 1976, Bosideng has been focusing on the field of down jackets for 46 years. Now it has become an industry leader and standard setter, with 241 patents and 235 enterprise technical standards. In 2021, certified by Euromonitor international, the scale of Bosideng's down jackets has reached the world's largest. Maserati is also famous all over the world for its unique Italian style connotation. In the course of a century of development, it has continuously created a new era of driving.
Bosideng and Maserati's leading position and profound accumulation in the professional field makes this joint collaboration highly anticipated. Bosideng adheres to the spirit of ingenuity and strives for excellence in craftsmanship, technology and design; Maserati also has the same focus on details. This powerful collaboration is the exploration of "classic re-innovation" by the two, and it has also achieved a high degree of integration of technology, craftsmanship and fashion attributes of the brands.
National brands show unlimited potentials
Bosideng high-end outdoor wifi collection, which debuted in 2018 was then a 'birth is success' and it has evolved through three versions. With its superior design and high performance, it has won the 2019 Outside Annual Outdoor Equipment Award, ISPO Award 2021 Global Design Award and other major international awards.
Bosideng can be found in many professional fields such as mountaineering and polar research. It has been cooperating with China's Antarctic research team since 2019, launching collections of 'professional warm' products, including the second-generation high-end outdoor WIFI. Bosideng has improved the team's cold-weather clothing and continues to empower China's polar exploration.
Meanwhile, Bosideng also actively meets the needs of mass consumers, exploring more fashion possibilities of down jackets. As a result, is also becomes the choice of many celebrities and entertainers, including Gu Ailing, Jin Dong, Chen Shu, Wan Qian, Scarlett Johansson, Tom Hiddleston.
Bosideng has demonstrated to the world the importance and potentials of Chinese clothing brand through this collaboration with a century-old Italian luxury car brand Maserati. Bosideng will definitely create more legends in the down jacket field in the future.
